Marketing Strategy & Direction (Director-Level)
- Defining clear marketing objectives aligned to sales goals
- Translating ownership priorities into executable campaigns
- Determining where budget should (and should not) be spent
- Eliminating unnecessary platforms, tools, and vendors
- Setting short-term and long-term growth priorities
Advertising Spend Ownership & Budget Control
- Full oversight of monthly ad spend
- Allocation of budget by channel, campaign, and objective
- Continuous evaluation of return on spend
- Cutting underperforming campaigns quickly
- Scaling what works without delay
Paid Advertising Creation & Management
- Google Search (inventory, branded, conquest, local)
- Meta (Facebook & Instagram lead and traffic campaigns)
- YouTube & Display where appropriate
- Offer positioning and messaging
- Creative direction and testing
Inventory-Driven Campaign Management
- Adjusting campaigns based on available units
- Promoting aged inventory strategically
- Aligning offers with real incentives
- Preventing spend on vehicles that cannot be sold
- Supporting both volume and margin goals
Lead Quality, Volume & Conversion Oversight
- Monitoring lead sources and quality
- Identifying low-intent or wasteful traffic
- Balancing lead volume with sales capacity
- Adjusting campaigns to improve close potential
- Reducing friction between marketing and sales
Sales & BDC Alignment
- Coordinating with BDC and sales leadership
- Understanding response time and follow-up realities
- Adjusting campaigns based on sales feedback
- Identifying breakdowns in the handoff
- Supporting appointment-driven growth
Funnel & Customer Journey Oversight
- Landing page and website conversion review
- Call-to-action clarity
- Form structure and friction reduction
- Messaging consistency from ad to showroom
- Ensuring prospects know what to do next
Analytics, Tracking & Performance Review
- Reviewing campaign performance holistically
- Identifying trends, not just metrics
- Separating noise from signal
- Reporting results in clear, plain language
- Using data to guide adjustments
Ongoing Optimization & Performance Correction
- Continuous campaign tuning
- Message and creative testing
- Audience refinement
- Budget reallocation
- Fast correction when results dip
Vendor & Tool Oversight
- Evaluate existing marketing vendors
- Identify redundancy or waste
- Simplify technology stacks
- Reduce tool sprawl
- Ensure platforms are being used correctly
Strategic Guidance & Executive Perspective
- Honest assessments of what will and won’t work
- Pushback when ideas don’t align with goals
- Strategic guidance during slow or high-pressure periods
- Helping ownership think clearly about growth decisions
- Acting as a steady voice amid noise
