Your Marketing Director On Call
We meet with you regularly, review your numbers, and guide every vendor, ad, and lead source.
Instead of guessing what’s working, you get clear direction, accountability, and a plan to sell more vehicles.
Core Services
Dealership Marketing Strategy
One clear plan for your offers, budget, and monthly targets.
Multi‑Channel Ad Management
oogle, Meta, YouTube, TikTok, and more run as one system.
SEO & Local Visibility
Get found by in‑market buyers searching in your backyard.
Lead, CRM & Follow‑Up Systems
Reporting, Dashboards & Reviews
Fix speed‑to‑lead, routing, and follow‑up so more leads buy.
AI & Technology Advisory
Reporting, Dashboards & Reviews
Reporting, Dashboards & Reviews
Filter the AI and tools worth paying for from the ones that waste cash.
Reporting, Dashboards & Reviews
Reporting, Dashboards & Reviews
Reporting, Dashboards & Reviews
One source of truth and a monthly meeting to decide what to cut and scale.
We Manage Your Vendors. We Eliminate the Waste.
Manage & Optimize Every Vendor
Most dealerships overspend on vendors that go unchecked.
We step in, hold every partner accountable, and on average uncover $50,000+ per year in wasted or underperforming vendor spend.
Ready to eliminate waste and sell more?
It’s not unusual to find
$3k–$7k/month in vendor waste.
That’s where the $50k/year in savings comes from
Dealership Expertise on Demand
Marketing Strategy & Direction (Director-Level)
- Defining clear marketing objectives aligned to sales goals
- Translating ownership priorities into executable campaigns
- Determining where budget should (and should not) be spent
- Eliminating unnecessary platforms, tools, and vendors
- Setting short-term and long-term growth priorities
Advertising Spend Ownership & Budget Control
- Full oversight of monthly ad spend
- Allocation of budget by channel, campaign, and objective
- Continuous evaluation of return on spend
- Cutting underperforming campaigns quickly
- Scaling what works without delay
Paid Advertising Creation & Management
- Google Search (inventory, branded, conquest, local)
- Meta (Facebook & Instagram lead and traffic campaigns)
- YouTube & Display where appropriate
- Offer positioning and messaging
- Creative direction and testing
Inventory-Driven Campaign Management
- Adjusting campaigns based on available units
- Promoting aged inventory strategically
- Aligning offers with real incentives
- Preventing spend on vehicles that cannot be sold
- Supporting both volume and margin goals
Lead Quality, Volume & Conversion Oversight
- Monitoring lead sources and quality
- Identifying low-intent or wasteful traffic
- Balancing lead volume with sales capacity
- Adjusting campaigns to improve close potential
- Reducing friction between marketing and sales
Sales & BDC Alignment
- Coordinating with BDC and sales leadership
- Understanding response time and follow-up realities
- Adjusting campaigns based on sales feedback
- Identifying breakdowns in the handoff
- Supporting appointment-driven growth
Funnel & Customer Journey Oversight
- Landing page and website conversion review
- Call-to-action clarity
- Form structure and friction reduction
- Messaging consistency from ad to showroom
- Ensuring prospects know what to do next
Analytics, Tracking & Performance Review
- Reviewing campaign performance holistically
- Identifying trends, not just metrics
- Separating noise from signal
- Reporting results in clear, plain language
- Using data to guide adjustments
Ongoing Optimization & Performance Correction
- Continuous campaign tuning
- Message and creative testing
- Audience refinement
- Budget reallocation
- Fast correction when results dip
Vendor & Tool Oversight
- Evaluate existing marketing vendors
- Identify redundancy or waste
- Simplify technology stacks
- Reduce tool sprawl
- Ensure platforms are being used correctly
Strategic Guidance & Executive Perspective
- Honest assessments of what will and won’t work
- Pushback when ideas don’t align with goals
- Strategic guidance during slow or high-pressure periods
- Helping ownership think clearly about growth decisions
- Acting as a steady voice amid noise
