Andrew Perez - Marketing Director for Dealerships

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I’m Andrew Perez, co‑founder of DigiMark Strategies and a hands‑on marketing director for car dealerships.

For the last seven years I haven’t just “run ads,” I’ve been trusted to own the marketing for stores that live and die by the board at the end of the month. I built and led digital marketing for Mission Mitsubishi, which became the #1 Mitsubishi dealership in the nation, and the systems I put in place were strong enough that they kept me under contract even after I left the building.

At Mission, we went from 15–20 leads per day to a consistent 100–150 leads per day by rebuilding the entire online strategy: offers, tracking, forms, follow‑up, and reporting. Since then, I’ve managed millions in ad spend, currently overseeing around $10,000 per day in live campaigns for dealerships that expect their marketing to actually move metal, not just generate clicks.

Dealers don’t hire me for “marketing ideas.” They hire me because they want someone who knows what works in their world and has the relationships and proof to back it up.

I started in engineering and Business Management Information Systems, taking computer science and engineering courses before shifting fully into marketing. That mix of technical skill + business sense is why I obsess over:

• Where every dollar goes
• How it turns into leads, appointments, and sold units
• What to cut, what to scale, and what to ignore

I’ve:

• Re‑engineered a dealership’s online marketing from the ground up
• Taken stores from low, inconsistent lead flow to triple‑digit leads per day
• Been trusted as a long‑term partner (clients with me 5+ years)
• Protected and grown millions in dealer ad spend across Google, Meta, TikTok, YouTube, and more
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The pattern is simple: I build systems that keep working long after the “new campaign smell” wears off.

“I’ve been trusted with millions in dealer ad spend, built systems that outlasted my own employment, and helped dealerships grow profitably for years—not months.”

My wife and I got married while attending university. A year later into our marriage, we found out we were expecting our first child and that she’d been accepted into medical school. That flipped a switch in me.

I went from student to provider overnight. I finished my degree in Business Management Information Systems (with a heavy dose of engineering and CS), landed the role at Mission Mitsubishi, and started building what would become my life’s work.

While my wife pushed through med school and residency, I was building DigiMark from the ground up, supporting our family and learning how to turn marketing into something reliable enough to pay real bills. We’ve since had two kids, she’s a doctor, and I’m still grateful every day that I get to build this with her support behind me.

I’m not doing this alone, and I wouldn’t want to.

My partner Jason has operated and managed 8‑figure businesses, and he brings the operational discipline most marketing outfits never touch. He helps make sure what we promise, we can fulfill at scale.

I’m also extremely grateful for our small, sharp team of operators and the dealerships that trust us month after month. Without their work and their faith, none of the numbers mean anything.

My goal now is simple:

• Be the best marketing director in the country for dealerships, at a fraction of the cost of a full‑time six‑figure hire
• Train a small bench of elite fractional marketing directors
• Collectively manage ~150 dealers with the same care and rigor you’d expect from a top law firm or medical practice

It takes about two years to become a DigiMark Director for Dealers. We’re building a professional class of marketing leadership for stores that want serious, long‑term partners, not rotating reps.

For now, our focus is singular: dealerships only.

If you’re a dealer who wants someone embedded in your team, owning your strategy, ads, and reporting like an in‑house director would, without the $120K+ price tag, that’s exactly what we do.