Las Palapas - Case Study
Helping Build a San Antonio Legacy
Founded in 1981, Las Palapas is San Antonio born and raised, offering traditional award-winning Mexican dishes and fan favorites in full-service dining rooms and drive-thrus. Since 2020, DigiMark Strategies has partnered with Las Palapas, growing their brand from 18 to nearly 30 locations in Texas.
The Challenge
Las Palapas needed to significantly increase brand awareness, customer loyalty, and engagement. The goal was to expand their reach and solidify their presence in a competitive market while fostering a loyal customer base.
The Solution
- Engaging Graphics and Promotions for Social Media: Boosting visibility and engagement.
- Robust New Website with SEO Solutions: Enhancing online presence and searchability.
- Higher Brand Loyalty: Implementing re-targeting campaigns, loyalty programs, an app, and loyalty rewards.
Results
With DigiMark's help, Las Palapas experienced significant year-over-year revenue growth. Customer engagement nearly tripled through effective loyalty programs and creative social media strategies. The robust online presence and targeted campaigns not only increased foot traffic but also fostered a strong, loyal customer base, driving continued success and expansion.
